MindWare, a creator, manufacturer, and distributor of brainy toys for children of all ages approached us for collaborative support to develop graphics for two of their latest products. They came to us prepared. Creative briefs, demographics and a name were in-hand. However, it was up to us to break down the information and apply it in a way that supported their sales initiatives and in-store placement. Many conversations, questions, and interations later we completed two very distinct, attention-getting package designs that would attract their target demographic.