River's End Catalog
When River’s End Trading Company asked us to create a catalog filled with a crazy-good array of brands and clothing styles, we got as excited as 5-year-olds after a cotton candy binge. When we presented our über-creative ideas, River’s End had a few tiny requests: knock their socks off with a fantastic design, create a 132-page, product-centric catalog, oh, and complete it in 8 weeks.
From creative direction, color correction, and copywriting to photography, pre-press, and project management, this catalog was a company-wide collaboration where the entire team dug in and got our hands dirty. My design-focused strategy put a spotlight on the products to maintain their timeless appeal as opposed to using models that could make the merchandise appear dated.