Best Buy Brand Identity Guide
The Best Buy brand, as it stood, was based on 14 pages. With the initiation of revitalizing the brand with new fonts, the need to revise the entire identity became quickly evident. It required a guide that was detailed oriented, outlining information regarding everything from logo and font usage to image selection and graphic processes. I lead the charge to grow the overall identity to a comprehensive 63 pages which allowed all integrated vendor partners to translate the redefined identity into their materials accurately.