Best Buy Holiday Campaign

Every year the painstaking process or creating a fresh new look for the holiday's raises its ugly head. Honestly, how many ways can you say Christmas without actually saying its Christmas? Oh and don't forget, Hannukah and Kwanzaa too. It is the ultimate design challenge! Many hours of sketches, research, and collaborative brainstorming for the one fresh idea goes into each of these campaigns. I was not immune. I toiled, I struggled, I researched until I found the right solution. In the end, I had developed a complete holiday campaign ranging from custom in-store signage, advertising, national weekly insert design, and digital banners. I brought in bright colors, non-standard shapes and fun, creative copy to give the campaign an identity all of its own.