The business was vague, and the owner was not quite sure what he wanted in an identity. It was undoubtedly going to be a real test of our ability to find the right answer. There were a lot of questions and discussions both internally and externally to find a solution that the owner would react to. Over 20 iterations later and many revisions later we got what we were looking for...a thumbs up. Due to our diligence, high level of customer service, and creative abilities the client had us futher establish a full range of collateral from letterpress business cards to coffee mugs. We ventured further into their business creating white papers and video scripts.